Overview: Name, Image, and Likeness (NIL) Agreements with High School Students in Florida
What is NIL? NIL stands for Name, Image, and Likeness. It refers to the rights of individuals, including high school students, to profit from their personal brand. In Florida, high school athletes can enter into NIL agreements, allowing them to receive compensation for the use of their name, image, or likeness in promotional and commercial activities.
Understanding NIL Agreements An NIL agreement is a contract between a student and a business or organization. The agreement outlines how the student’s name, image, or likeness will be used and the compensation they will receive. Common uses include endorsements, social media promotions, appearances, and product sponsorships.
Entering into an NIL agreement with a high school athlete in Florida can be a beneficial partnership for both the business and the student. By following the proper process and ensuring all legal and regulatory requirements are met, businesses can successfully leverage the personal brand of high school athletes while providing them with valuable opportunities and compensation